50 Cent’s third studio album "Curtis" is was released on September 11, 2007. He was about to name this piece "Before I Self Destruct" because he saw himself doing so but then thought otherwise. He then came up with "Curtis S.S.K." with the abbreviation referring to SoundScan Killa before deciding for the last time to name the album simply "Curtis"
He was engaged in a creative battle with Kanye West who happened to release his new album 'Graduation' on September 11, 2007, the same date his 'Curtis' will be released. Predicted chart battle occurred with Kanye offering a national debate on TV defending each album. Although the debate was shut down few weeks after the idea came out, 50 took the battle seriously. He stated that if his album sale was below Kanye's, he would quit writing music for himself. Read more about 50’s life and career here.