In the summer of 1999, the trio found themselves disappointed with the direction of Bad Boy, and the trio wanted to be released from their contract in order to join Ruff Ryders. The Ruff Ryders had always served as The Lox's managers and the group felt like the new label could better represent the hard-core sensibilities which they expressed in their rhymes. Bad Boy was known for its radio friendly dance hits and high priced videos, while the Lox were quickly establishing themselves as hardcore rap artists. The identities clashed — "We just needed to be with a rougher label," said Sheek Louch. "A harder label that fit our image."
The Lox tried all of the legal maneuvering available to be released from their contract with Bad Boy. However, the lawyers and conference calls did not work. At a New York rap concert, the trio sported "Let The LOX Go" T-shirts and sparked a grass roots movement to "Free The Lox." Pressure resultant from the campaign ultimately caused Bad Boy and Puff Daddy to release the trio from their contract. "We really changed the game by doing that," says Styles concerning the contractual drama. "It might take years from now, but other people are gonna do it. We made it so they don't have to be scared to speak up." “We Are The Streets” was the trio’s first album under Ruff Ryders.
Read more about the Lox here.
