Following the originally planned release date of January 28, 2013, Cole had announced a set release date of June 25, 2013 for Born Sinner. However, when it was announced that Kanye West's Yeezus would be released just one week earlier on June 18, Cole moved the release date of Born Sinner up a week in order to compete with West, later commenting, "This is art, and I can't compete against the Kanye West celebrity and the status that he's earned just from being a genius," Cole added. "But I can put my name in the hat and tell you that I think my album is great and you be the judge and you decide."
Born Sinner sold 297,000 copies in the United States in its first week of release, debuting at number two on the Billboard 200 chart, finishing approximately 30,000 copies short of Kanye West's Yeezus. As of September 19, 2013, the album has sold 599,000 copies in the United States. He released two more singles in support of the album, "Crooked Smile" featuring TLC and "Forbidden Fruit" featuring Kendrick Lamar and "She Knows". As of December 2016, the album had sold 796,000 copies in the United States. Read more about J Cole here.
