In early June 2017, posters were displayed in New York City and Los Angeles, as well as banner ads on the Internet promoting a Tidal-related project titled 4:44. A teaser ad was aired during the NBA Finals on June 7 featuring actors Mahershala Ali, Lupita Nyong'o and Danny Glover in a one-minute video, ending in "4:44 – 6.30.17, Exclusively on Tidal". On June 18, the project was confirmed to be a new Jay-Z album, and a clip featuring a song titled "Adnis" was posted on Sprint's YouTube page.
4:44 was released through Roc Nation and Universal Music Group, as an exclusive to Sprint and Tidal customers. The album is the first in a planned series of music exclusives from the Sprint–Tidal partnership. For a short time, on July 2, the album was made available for free digital download in Tidal's site. A physical edition was released on July 7, including three additional tracks. On the same day, the album was made available to other streaming platforms, such as Apple Music, Google Play Music and Amazon Music.
The album received widespread acclaim from critics, who praised its emotional and personal content. On July 5, the album was certified Platinum by the Recording Industry Association of America (RIAA), in recognition of one million copies purchased by Sprint and offered to consumers as free downloads. It debuted at number one on the U.S. Billboard 200, making it Jay-Z's 13th consecutive studio album to top the chart. The album spawned two singles, the title track "4:44" and "Bam", as well as several music videos, directed by a variety of high-profile collaborators. The album received a Grammy Award nomination for Album of the Year, while the title track was nominated for Song of the Year and "The Story of O.J." was nominated for Record of the Year at the 60th Annual Grammy Awards. Read more about Jay-Z here.
