With the 1992 release of their fourth album, Business Never Personal, EPMD looked ready to conquer the hip-hop world. The Hit Squad appeared on various tracks, and the singles "Chill" and the pop-scorning "Crossover" scored big, the latter ironically living up to its title. The album also contained the telling "Who Killed Jane?," though the duo insisted reports of her death were premature. Reviews of Business Never Personal were largely favorable. Rolling Stone awarded it three stars, lauding EPMD's consistency within its limited formula, namely "a funky joy ride through a gangster-fantasy universe." Option declared, "EPMD may have a classic album in them; Never Personal comes awfully close." Adario Strange of The Source was probably closest to street level, though, writing, "I can honestly say that Business Never Personal is one of the most stoooopid mad, extra down low, beneath the toe jam, sewa sauce LPs I've heard in a while. The album is dark, black milk with hard chunks of cookie on the bottom of the glass." Read more about EPMD here.
EPMD's Business Never Personal Album Anniversary
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