Da Game Is to Be Sold, Not to Be Told is the third studio album by Snoop Dogg. It was released on August 4, 1998, by No Limit Records. It is his first album following his departure from Death Row Records in early 1998. It is the first Snoop Dogg album to have notable affiliates such as Dr. Dre, Nate Dogg, Warren G and others absent. It was also his first album to be released under a slight change to his stage name "Snoop Dogg" for contractual reasons.
In 1997, No Limit rapper Mystikal invited Snoop to be on his record Unpredictable on a song called "Gangstas" with label head Master P. Snoop developed a good relationship with the No Limit rappers, and after another guest appearance on No Limit artist Silkk the Shocker's LP, Snoop was reported to have been signed to No Limit by Master P in March 1998. Read more about Snoop Dogg here.