Clearly, hip hop is no longer a music genre or culture by teens, for teens. We have all grown up, and the 35-45 year old parent driving to pick up their child from school is less frequently bumping Boyz to Men but Biggie. It's time to return to our roots, and give these at risk youth something to connect to as Cudi so eloquently put it. Not just behind the scenes, but also in your day job - your lyrics and your message.