In 1995, Cube joined Mack 10 and WC in forming a side trio, the Westside Connection. Feeling neglected by East Coast media, a longstanding issue in rap's bicoastal rivalry, the group aimed to reinforce West pride and resonate with the undervalued. The Westside Connection's first album, Bow Down (1996), featured tracks like "Bow Down" and "Gangstas Make the World Go 'Round" that reflected the group's objectives. The album was certified Platinum by year's end.