In an interview with Billboard in February 2014, Lamar stated he was planning to put out a new album the next September. During the same interview, which also included Schoolboy Q, Anthony "Top Dawg" Tiffith, and Dave Free, the possibility of a debut effort from the Black Hippy collective appearing in 2014 was announced. On July 31, 2014, it was announced that Lamar would premiere his short film m.A.A.d at Sundance's inaugural NEXT Fest in Los Angeles on August 9. The film is inspired by good kid, m.A.A.d city, and was directed by Kahlil Joseph, who had previously worked with Lamar on the Yeezus Tour.

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